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Tuesday, March 24, 2015

Google Play gets serious about content rating

And introduces global age based app rating system.

Google has announced the introduction of a new rating system for games and apps on Google play. This rating system is set to kick in by May 2015. All the developers are expected to update their apps with this new rating system else their apps will be marked as unrated and may not reach the intended audience.

According to the tech giant, Google Play's new rating system will also include official ratings from the International Age Rating Coalition (IARC) and its participating bodies, with territories not covered by a specific ratings authority to display an age-based, generic rating.
Google Play, Google's marketplace for Android application reaches over a billion people in 190 countries. Google began reviewing the apps a long pending demand by its users. Apple in turn has always been reviewing apps however google left it open for developers that came in for criticism from its users. This has come just a month after it was forced to pull down handful of apps for spreading adware and malware. However it been a trigger for tremendous increase in the number of apps listed in Google Play. How this new rating system will effect the developers is to be seen.
Even if you have some apps already in the store, you need to fill in a questionnaire. Apps that are unrated wont be displayed in stores requiring age ratings. So its in the best interest of the developer to rate their apps before May 2015.

The rules of the game are being changed. Its best to be prepared. We will review the rating system once again in May after it kicks in to explain its effects.

1 comment:

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