Custom Search

Saturday, April 7, 2012

Android platform mobile handsets - Google Glasses - augmented reality internet connected glasses

Google is working on its augmented reality based internet connected glasses. Augmented reality is a feature where virtual things are posted on top of real world like the ones seen in futuristic robotic movie. This can now become a reality in not too distant a future.

Google released a video indicating its intentions of what it would like to achieve in the near future. The project is still in the preliminary stages and it looks like google was trying to see the market reactions about it.

Wait a minute. Its not only goggle which is trying to enter this business. Apple is not too far behind either.

Augmented reality was introduced way back in 1990s. Earlier augmented reality was only about capturing pictures and video and feeding it to specific software. The internet connectivity wasn't that fast and good as it is now. However when virtual world and real world meets the internet it can come up with cool applications like the one shared with the goggle video. In this video goggle is trying to help the user take the best route to his destination, give up different nearest outlets to eat a burger, video chat on the move etc. All these applications look very cool.

Should you be all excited about goggle glasses. The main target of these applications is obviously the money that goggle earns in terms of advertising. Google already knows what kind of mails you read (if you use gmail), what videos you watch (you tube), where you are heading (google maps) etc. It uses all these informations to provide targeted advertising. Recently they even modified the privacy policy which allows it to provide these data to its services. 

Tuesday, March 6, 2012

Android platform mobile handsets - Monetizing android application developer options

After developing the application on android the question that haunts everyone's mind is what is the best way to monetize the app.

First lets explore the different ways to monetize the apps.
1. free application with advertisement.
2. Paid application without advertisement
3. Mix of the previous two.
4. Free application with advertisement and provide in app payment facility to upgrade to app without ads.
5. Block some features available only through in app payment facility.

Providing only paid apps may actually not give much of a visibility to the end user to judge the product. So the combination of the two works the best for most cases. However finally its upto the developer to decide which works out the best.

For providing the ads in android application google has come up with admobile. Signing to admobile is very easy.

For paid apps you can make use of google wallet. As of now it is operation only in US and a few other location. However it is soon expected to be opened in India.

Which of the above options do you prefer and why? 

Thursday, October 6, 2011

Android platform mobile handsets - worlds cheapest tablet

India is set to launch the world cheapest tablet at $60. Initially it will be available at the mere price of $35 at the government subsidized rate. The tablet was under discussion from the last two years however it was shelved at not being practical. With the reduction in the prices of the computer parts it has finally found the light of the day.

The reach of the internet in India is still only 8% which is very less compared to other countries like china which has 40% internet users. This initiative by the Indian government for encouraging the students to go digital at a very early age.

These tablets are WiFi capable and runs android platform.