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Friday, June 4, 2010

HTC Smart - Worlds First BREW Mobile Platform (BMP) phone
















HTC has launched the first BMP phone in the market. After being the first to bring Android into the market it has now launched the first BREW mobile platform mobile phone.

HTC is trying to diversify its business. Over the last few years it has been mainly focussing on Windows mobiles. However, now it seems to be interested in other mobile platforms and being the first in launching any platform always helps. HTC has already lauched quite a few android phones already and now the first BMP phone. BMP is the lastest version of BREW, a properitery of Qualcomm.

'Smart' as its called is aimed at the entry segment of the smart phones market.


Good features:
Multiple home screens
touch screen
Stylish
very similar to the android phone
Facebook
Messaging

Drawbacks:
Auto focus in camera is not there
No WiFi
No GPS

Since this is the first BMP phone on the market have to see how it fares. Android took about 2 years to pick up (since it was launched during the global slowdown) but now its seems to take up a huge market share. We are yet to see how BREW will fare in the market. BREW was mainly focussed on CDMA mobiles till now, however with the launch of BMP it seems to make an entry into the GSM, 3G market as well.

HTC smart didnt make news in the market since its launch and even the platform BMP seems to be going down with no new phones being launched even after a year since the launch of its first phone